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Together with Maja Simler, founder of PlayIn Choc, I illustrated a delightful series of self-assembling toys. I designed 24 cardboard woodland animals, each with its own unique charm, along with a variety of box designs, an advent calendar box, and several playful mats.
In addition to the woodland-themed collection, we developed a special Christmas series featuring individual boxes that are also part of the larger advent calendar set. My illustrations combine whimsical, hand-drawn details with clean, bold shapes, inspired by vintage children’s books and mid-century design, creating a warm and inviting aesthetic that sparks imagination and play.
All images courtesy of PlayIn Choc.