PlayIn Choc Endangered Animals
Together with Maja Simler, founder of PlayIn Choc, I illustrated a charming series of self-assembling toys. I designed 18 cardboard animals, each with a playful yet elegant aesthetic, along with a variety of box designs to complement the collection.
My style combines hand-drawn textures with clean, bold shapes, drawing inspiration from vintage children’s illustrations and mid-century design. This approach creates a warm and inviting feel that encourages imaginative play.
All images courtesy of PlayIn Choc.
PlayIn Choc Box Design
As an addition to the animal collection I also illustrated different box designs, containing boxes with only chocolates and big boxes containing all animals.